If you are looking for resources to explore the science behind framing and messaging, look no further:

Wisconsin Freedom Campaign:

Neural and Cognitive Power (Powerpoint – excellent, understandable overview of framing and science)


George Lakoff:

George Lakoff Blog (videos, audio, books, commentary)

Rockridge Institute Resource Center

“Whose Freedom?” (PDF)


Antonio Damasio (USC Faculty page) :

“Descartes’ Error” Abstract

“Descartes’ Error”(PDF)

Videos: “This Time With Feeling” (Aspen Ideas Festival 2009), “The Quest to Understand Consciousness” (TED Talk, 2011)


Giacomo Rizzolatti:

Video: “Mirror Neurons” (University of Idaho/NSF Interviews 2011)


Charles Fillmore:

“What Does Text Complexity Mean for English Learners and Language Minority Students?” (w/Lilly Wong Fillmore)

Regularity and Idiomaticity in Grammatical Constructions (w/Paul Kay, Mary Catherine O’Connor, Language 1988)


More on “Mirror Neurons”:

“The Human Mirror Neuron System and Embodied Representations” (Lisa Aziz-Zadeh, Richard B. Ivry, UC-Berkeley 2009)

“Single Neuron Responses in Humans During Execution and Observation of Action” (Mukamel, Ekstrom, Kaplan, Iacoboni, Fried, Current Biology 2010)


Some content on this page was disabled on November 12, 2017 as a result of a DMCA takedown notice from Penguin US. You can learn more about the DMCA here:


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