Time for a “New Enlightenment” in Wisconsin

The time has come for the return of Badger Democracy, and for the emergence of a “New Enlightenment” in Wisconsin politics and policy. This new blog will focus on how, as progressives, we can focus our neural and cognitive power collectively to bring about a paradigm shift in Wisconsin politics – and it starts with the real grassroots, not a political party.

That is what our “Wisconsin Freedom Campaign” is about, and the momentum is building. Based on the work of scientists like George Lakoff, Antonio Damasio, and Giacomo Rizzolatti, we are using recent science to change messaging and communications to harness the neural power we all have – to effectively express our progressive values about issues. With all of us working together, we can create a paradigm shift, and bring about a New Enlightenment in Wisconsin.

This blog will address current issues, election, and campaign messaging. If you need or want more detailed information about the science, see the “Resources” page of this blog. I will break current messaging down for you, how it influences public discourse, and give you ideas of how to change public discourse to become more progressive. I also welcome your feedback, questions, and constructive comments on the “Contact” page. Let’s go…


Messaging in the Race for Governor

On April 15, in advance of the official Walker re-election announcement,  the Democratic Party of Wisconsin (DPW) issued a memo to communications leaders statewide. The title of the email was “#ScottWalkerFailed: Rapid Response Talking Points,” and it outlined the messaging strategy for defeating him. From the perspective of cognition and effective messaging, it is a disaster. Here’s why, and what we as progressives should be doing and talking about (again, if you need a review of the science basics, see the powerpoint on the “Resources” page):

1. Using the standard campaign model “talking points” will not work. We must use positive, progressive, and proactive messaging – even when undermining conservatives…here’s why:

  • When you say “Scott Walker” over and over again, you increase name recognition. Also, since Scott Walker embodies the conservative frame, you unconsciously activate and reinforce that entire frame.
  • To “fail” is not a bad thing. You can try to do something morally right and beneficial to everyone and fail miserably. A great leader will get up and try again – and the people will rally behind and support the underdog who has failed.
  • Combining “Scott Walker” and “fail” is a messaging disaster. It unconsciously reinforces Scott Walker as the authoritarian figure acting morally to do something difficult; and that he is deserving of public support to try again. This entire “Scott Walker fail” campaign functions as an ad for Scott Walker, and puts him in a moral light.

Placing a list of facts as to why Scott Walker has failed, after reinforcing his moral frame, only reinforces the conservative, pro-Walker frame.

2. Instead of using the same, negative talking points, here is what to do – create a positive message expressing progressive values, and use it on EVERY issue in EVERY campaign! Start with understanding these core truths:

  • We the People ARE the Public, with a moral responsibility to protect and empower our fellow citizens.
  • Private enterprise and prosperity are not possible without the Public.
  • Democracy is only possible when caring citizens act on their empathy through the Public to expand freedom for everyone.
  • Without the Public, there is no democracy, and no freedom.

3. Build positive, progressive messages on every issue that evoke the progressive frame BEFORE you cite facts. This will give facts the context necessary to be accepted, connect issues through values, and will inhibit activation of the conservative frame. Here are 5 important issues:

  • Fiscal Policy
  • Private enterprise and prosperity are not possible without the Public (our investment in each other).
  • There can be no prosperity when the Public (all of us) is being systemically destroyed!
  • Our (progressive) economic policy is all about expanding freedom for everyone!
  • Conservative economic policy impedes people’s freedoms.
  • (Follow with facts to back it up!) 
  • Education
  • Public Schools provide opportunity and freedom for every child to learn necessary skills and knowledge.
  • Without public education, there is no democracy, and no freedom.
  • We have a responsibility to invest in our future through public education.
  • Public Schools are the heart of the community.
  • Private prosperity not possible without the Public (Education)
  • (Follow with facts to back it up!) 
  • Labor Unions
  • Do NOT say “collective bargaining” – this evokes the conservative frame. Say “negotiate for fair portion of profits”
  • Unions stand for the freedom of people to organize in a democracy.
  • Unions empower people to be free from want and fear through living wages, adequate benefits, and humane labor practices.
  • Corporations will not pay your worth without a union – your labor has higher value with a union than as individual.
  • Workers are “profit creators.”
  • Wages must be a fair portion of profit created.
  • Public workers are public servants.
  • Private enterprise and prosperity are not possible without the Public (servants/employees/workers).
  • (Follow with facts to back it up!)
  • Voting Rights/Voter Suppression
  • Voting is necessary to democracy and freedom!
  • Any legislation to restrict voter access is anti-freedom!
  • Our state/nation has a long history of voting rights’ expansion – current legislation impedes on the basic freedom to vote.
  • Support voting freedom by fully funding early voting statewide.
  • (Follow with facts to back it up!)
  • Environment
  • Do NOT say “resources” – this is in conservative language (resources are to be used) – talk about “the land,” “our water,” “our air,” etc.
  • Private prosperity for all depends on the Public (land, water, air, etc.).
  • To be free, we must have clean water to drink, air to breathe, and land to enjoy and live on.
  • Recent mining laws are anti-freedom – corporations are stealing our land, water, and pollute our air to line their pockets.
  • Rich and powerful corporations are polluters and privateers of OUR land, water, and air. (“Privateers” are corporate profiteers who get rich with public assets –for privatizing a formerly public service like education or public land and water)
  • (Follow with facts to back it up!) 

4. Contrast the positive message by using this positive, progressive frame of democracy to undermine Walker (do NOT say “Scott Walker” or “Governor Walker” any more) and the conservatives:

  • Walker has betrayed Wisconsin – for people richer and more powerful than you. (or “Walker doesn’t care about people like you”)
  • Walker has taken out a balloon mortgage on our kids’ futures, just to give more money to the rich.
  • Walker is giving our future investment in education to privateers who are getting rich at our kids’ expense. (“Privateers” are corporate profiteers who get rich with public assets –for privatizing a formerly public service like education or public land and water)
  • Walker is giving our money to big corporations that aren’t accountable to us, for a few to get rich.
  • Walker is giving corporate privateers our land to get rich off of and it won’t be there for our kids to treasure.
  • (Follow with facts to back it up!)

                 5. Use progressive language and values to positively frame and express an issue, undermine your opponent, and to put your facts into context. Always answer or respond to a question or attack in the progressive frame. Don’t respond in the conservative frame. Learn to “pivot” – that is, answer the question YOU want to answer. 

For example: 

                You are asked: “Are you for or against voucher school expansion?”

First, think about the fundamental progressive moral frame (what progressive freedom and democracy are from #2 above), and don’t answer in the conservative frame. If you talk about “voucher expansion,” you have reinforced the conservative frame!

Second, reframe – Start with something like, “Public schools are the heart of our communities, and we have a responsibility to invest in the future of our communities. Without great public schools, we have no future prosperity, and no democracy.”

Third, follow up with a short fact“Public subsidies for unaccountable private schools are systemically destroying our great Wisconsin community schools.” (There is a great deal of research to support this statement)

Finally, you can undermine Walker“In fact, Walker is giving our future investment in education to privateers, unaccountable to us, who are getting very wealthy from it. This is a betrayal of trust. Our responsibility is to give every child the freedom and opportunity to learn necessary skills and knowledge. This is only possible through public education. ”

It takes about 20 – 30 seconds to pivot the frame, with practice. This is about expressing your core values effectively, and activating the progressive, empathetic values that exist in almost everyone – even people that are conservative!

Activating that frame, or neural circuitry, will inhibit activation of the conservative frame, and strengthen the progressive in people. Doing this repetitively will literally change brains – and public discourse.

Stay tuned for more…and your questions, comments, and feedback are welcome (as are contributions to support this crucial work)!


		

3 thoughts on “Time for a “New Enlightenment” in Wisconsin

  1. Oh my gosh, yes.  Agree 100%!

    >________________________________ > From: Badger Democracy >Sent: Tuesday, April 29, 2014 1:47 PM >Subject: [New post] Time for a “New Enlightenment” in Wisconsin > > > > WordPress.com >Badger Democracy posted: “The time has come for the return of Badger Democracy, and for the emergence of a “New Enlightenment” in Wisconsin politics and policy. This new blog will focus on how, as progressives, we can focus our neural and cognitive power collectively to bring abou” >

  2. Excellent propaganda piece! Not a single word of negotiating any compromise with conservatives/Republicans. Just destroy the opposition like Obama did to Romney in the last presidential election. The result of Obama’s last campaign is that he left himself no issues to pursue. He is an abject failure in dealing with Congress–even with members of his own party.

    •Our (progressive) economic policy is all about expanding freedom for everyone! For everybody but Republicans, that is.

    •Public Schools provide opportunity and freedom for every child to learn necessary skills and knowledge. Then why does the Milwaukee public school system graduate less than 50% of high school students? If public schools are so crucial, why are charter schools thriving?

    •Any legislation to restrict voter access is anti-freedom! Any restriction of voter id is criminal! Try taking a book out of a public library without a library card. The cops will be looking for you. What’s the progreasive problem with assuring the integrity of our vote? BTW, Wisconsin will be lucky to have a voter turn out of 40% this November.

    •Private prosperity for all depends on the Public (land, water, air, etc.). Oh yeah??? How much tax money is generated from public lands? Answer, zero dollars. Land was meant to be exploited for its “resources”. Why don’t you force all farmers off their land, after all, they raped the trees in order to grow their crops.

    As a Madistan school board member, Mary Burke has never even spoken to a Republican. How do you think Mary will be able to deal with a Republican legislature? This is the question you lefties should answer if she defeats Walker.

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